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Social distancing and minimizing human contact are topics that are on everyone’s mind these days, and for good reason. Consumers and businesses alike are leveraging strategies to limit any possible exposure to outside germs – and one of those strategies is contactless payments.
Contactless payments – or processing transactions via the tap of a credit/debit card, smartphone, or smart watch – are undoubtedly an effective way to keep business flowing while keeping your employees and your customers safe. But an added bonus is that contactless payments are growing in popularity around the world and are sure to serve you well into the future. Read on to learn more about contactless payments, how to get started accepting these modern transactions, and additional tips on how to keep safe during this challenging time.
What are Contactless Payments?
Contactless payments can take many forms. According to Investopedia,
“Contactless payment is a secure method for consumers to purchase products or services using a debit, credit, or smartcard—also known as a chip card—by using RFID technology or near-field communication (NFC).
To make a contactless payment, tap your card near a point-of-sale terminal that is equipped with the contactless payment technology. Since contactless payments do not require a signature or a personal identification number (PIN), transaction sizes on cards are limited. The allowable amount for a contactless transaction varies by country and by the bank.
Contactless payment is also referred to as tap-and-go by some banks and retailers. Examples of non-credit or debit card contactless payments include transit cards, Apple Pay, Android Pay, and Google Wallet.”
While these payments may seem like a recent trend, the technology has been in existence since the 1990s – however, at that time, only a small number of merchants used this payment method.
Benefits of Contactless Payments
- Hygienic: Contactless payments are a cleaner alternative to paying with cash or using a pin pad on a credit/debit card terminal. Simply put, there’s less opportunity for contamination.
- Fast: A major benefit of contactless payments is how speedy they are because no PIN is required, and your employees don’t need to manage cash transactions. By speeding up transactions, you can successfully line-bust and keep your customers happy.
- Improved customer experience: Like we just mentioned, contactless payments create a streamlined, easy, and quick experience – something consumers are sure to love.
- Secure: While some people are under the impression that contactless payments are not as secure as a chip card transaction, contactless payments provide the same EMV security provided by chip cards.
How Popular are Contactless Payments?
According to a 2018 report, in the US 26% of all consumer transactions (that’s 50 billion purchases!) are made with cash, but contactless payments are building in popularity around the world and the US is bound to follow the global trend. For example, contactless payments account for approximately 20% of all transactions in Australia, Canada, South Korea, and the United Kingdom.
It seems the US is already on that path – TD Bank has seen a surge in contactless transactions following the coronavirus outbreak, and it’s likely that consumers will continue paying for their purchases in this quick and easy way well after the pandemic has ended.
How to Implement Contactless Payments
Are you ready to get started with contactless payments, if you haven’t already? Here’s what you need to know.
Most banks offer contactless credit and debit cards, as well as the terminals that are required for, and equipped for, processing contactless transactions. These terminals have a contactless payment symbol to show customers that contactless payment methods are accepted, but you may also communicate to your customers that you accept these payments in person, through social media or email, by placing a sign at the point of sale, or via receipt marketing.
Some retailers set a low limit for contactless systems to prevent fraud, but some do still allow large transactions, with a required signature.
When it’s time to pay, customers hold their card, smartphone, or smart watch 1” to 2” from the contactless symbol on the terminal. When the payment has been accepted, the terminal will alert the customer with a beep, green light, or checkmark.
Free Resources During COVID-19
Now more than ever, safety is a priority in retail and hospitality environments. Star Micronics is proud to offer a line of solutions and resources for businesses during this challenging time, designed to keep consumers and employees safe, as well as mitigate business impact caused by COVID-19.
More Ways to Stay Safe
- Clean your POS: Consult your various hardware manufacturers regarding safe cleaning protocols.
- Leverage online ordering: As dine-in service and brick-and-mortar options have essentially come to a standstill, it’s a great time to leverage online ordering if you haven’t already. Click here to discover tips on how to do just that. Have you been wondering if you’re ready for online ordering? Don’t worry, we have the answer.
- Offer curbside pickup: Take your exposure limitation even further by offering curbside pickup. Click here to discover how your restaurant can implement curbside pickup.
- Communicate with your customers: Last – but certainly not least – always communicate with your customers. Even though consumers are following quarantine and social distancing policies, they still desire to be in the loop with what you’re doing as a business, so be sure to keep them in-the-know with any relevant specials or safety procedures.
At Star Micronics, our hearts go out to anyone impacted by COVID-19, either directly or indirectly, especially to those who are sick, to whom we extend our heartfelt wishes for a full recovery. To learn more about what we are doing as an organization to reduce the global impact of COVID-19, in terms of health and business, please click here.
To browse all of our blog posts covering tips for small businesses during COVID-19, please visit our #StarForSmallBiz blog collection.
Mobility is rocking the point of sale world. From line-busting to omnichannel marketing, it’s changing the way retailers and restaurants do business. Discover how to keep up.
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.