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Retail trends come and go, but what’s one thing that’s consistently popular with consumers? Coupons!
In a nutshell, coupons are powerful because they entice shoppers of all types to buy. While everyone loves a good deal, you might be surprised to know that a whopping 90% of affluent customers use coupons – they’re not just for those on a strict budget! And coupons are popular across industries, from retail to restaurants, and everything in between.
Learn more about the enduring prevalence of the paper coupon in our coupon infographic below:
Discover Why You Shouldn't Underestimate Coupons as a Promotional Tool
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.