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Dylan’s Candy Bar, the world’s largest confectionery emporium and lifestyle brand, recently made the switch to SuiteRetail’s SuitePOS solution which features Star Micronics printers and peripherals.
Prior to this installation, Dylan’s experienced inefficiencies with duplicative data entry and had trouble collecting and tracking customer information across their disparate platforms. The result was an inconsistent customer experience. Furthermore, the aesthetic of their traditional POS terminal failed to capture the essence of the brand.
Dylan’s sought an ERP platform that facilitated a singular unequivocal view of their business. NetSuite was the obvious choice, but the in-store solution proved the most difficult to solve: Dylan’s needed a SAAS solution, seamlessly integrated with NetSuite, robust enough to handle the velocity of their transactions, but attractive enough to compliment the upbeat and modern style unique to all of the Dylan’s flagship stores.
The POS bundle comprised of SuiteRetail’s SuitePOS for NetSuite and Star Micronics printers and peripherals proved to be the only viable option. No other alternative combined the speed to handle Dylan’s transaction volume, integration with NetSuite, and had the necessary visual appeal.
Relevant customer information is now captured effortlessly at the point of sale and fed to NetSuite in real-time. In addition, SuitePOS is one of the few POS systems in the world built with a real-time sales tax calculation using Avalara’s AvaTax engine. This is critical or Dylan’s Candy Bar, given the breadth of its product line that is subject to many different sales tax rates and exemptions in the various states in which its flagship emporiums and smaller stores are located.
One significant benefit of the solution is the ability to track sales of a particular SKU across different channels of the business, eliminating duplicate item creation that occurred with a spreadsheet tracking system — and resulting in improved productivity. The SaaS solution allows Dylan’s to access all POS data and settings through the cloud in one system of record.
Dylan’s also has improved the consistency of its customer experience and is now better able to garner customer information. Dylan’s uses this information to update its customer database and has successfully used the insights from this data to turn in-store customers into online customers.
In addition, the solution effectively reflects the aesthetic of the Dylan’s Candy Bar brand.
“We found the perfect solution in Star Micronics printers and SuitePOS,” said David Reid, CFO of Dylan’s Candy Bar. “The solution is iPad/iPhone-based and offered visual appeal and easy integration that was the perfect fit for our stores. We’re also actively looking at Star’s new all-in-one, the mPOP, given its design aesthetic and potential ‘fit’ at our new smaller locations.”
“At SuiteRetail, we are always looking to pair our POS software with modern, sleek, and super-reliable peripherals that match the SuitePOS brand and reputation. As far as printers, we really only found this with Star Micronics,” said Jeff Schneider, cofounder and director of SuiteRetail. “We love Star’s printers and their new mPOP because they are visually appealing, and their performance is rock-solid.”
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.