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Mobility is dominating the point of sale world. From table-side service, to tablet point of sale, mobility is making is easier for restaurant owners and operators to perform quick and painless transactions and give their customers the ideal dining-out experience. While some of the smaller, “mom and pop” restaurants may be hesitant to invest in a mobile point of sale (mPOS) system, they could be missing out on a huge boost in revenue by not upgrading. In addition to revenue increase, the adoption of an mPOS system could also mean an increase in tips for servers, making it easier to maintain low turnover rates.
A report by Software Advice shows that mPOS can predominantly impact your servers’ commitment to upselling – therefore, increasing daily restaurant revenue. Upselling is a sales technique that restaurant server often use to induce the customer to purchase more expensive items, upgrades, or add-ons when placing their order. This technique is commonly used by restaurant server because their calculated tip becomes higher with every dollar spent by the customer.
How does mPOS impact upselling?
In restaurant settings where the mPOS system is used for table-side service, the server may have a tablet in-hand entering the order as it is being placed. This can help remind the server to ask the customer if they would like to add a side of fries to their order or upgrade their drink to a larger size for only a dollar more. This is especially helpful for daily promotions or one-day offers that are not a part of the server’s regular order-taking routine.
In the chart above provided by Software Advice, you can see that restaurants are not upselling as much as they could be. However, we can see that the majority of customers surveyed are more likely to make an order modification that was suggest by their server when dining out.
The Mobile POS Checklist
In case revenue increase isn’t reason enough to adopt a mobile point of sale system, we’ve outlined some additional benefits that mPOS can bring to restaurant businesses. According to an additional report done by Software Advice, 72% of restaurant owners request mobile restaurant POS software.
First and foremost, you need an mPOS system that is simple enough for any server to fluently use. If you’re looking for a mobile solution that will allow for a table-side service, you must ensure that your mPOS software is quick and easy-to-use. If your servers are disrupting the order process by taking the time to search for items in the POS, it defeats the purpose of the table-side mPOS solution.
Secondly, you will need a receipt printer that works seamlessly with your mPOS solution and will allow for a total transaction to be completed right at the table. It has been bound that engaging customers by having them complete the payment process right on the tablet can actually lead to an increase in tips. When this transaction is complete, servers equipped with portable, handheld receipt printers can kindly print and hand the customer their receipt without ever disrupting the transaction process.
In addition to the ease of use and fluid transaction process, mPOS systems often offer features such as inventory management, loyalty, and customer data capture, that help you run your restaurant more efficiently.
If you’re looking for an mPOS solution to take your restaurant business to the next level, be sure to check out Star’s line of portable receipt printers for your mobile point of sale needs.
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.