Any restauranteur paying attention to the state of the industry today understands that online and mobile ordering are the way of the future. It’s critical that you have these solutions in place to keep your business afloat and keep your customers satisfied.
You may have considered implementing online ordering before, but were overwhelmed with options and the complexities involved in implementing new technology. Online and mobile ordering is easy to implement, especially with the help of CloudPRNT from Star Micronics.
Eliminate the game of telephone
Ordering via telephone is on its way out. It is slow, inefficient, and can lead to errors. Online ordering however, takes no time away from staff since it is conducted entirely on the customer’s end.
On top of that, the increased order accuracy alone is reason enough to invest in a kitchen printer and online/mobile ordering system. You can entirely eliminate hand-written tickets, which are altogether inefficient and difficult to read. Not only do you benefit from the time saved from duplicate efforts, but you also achieve less waste.
Seamlessly integrate online ordering into your restaurant operations
When you are able to integrate your systems, you can share data and eliminate manual order re-entry—leading to major reductions in the number of dropped or wrong orders. Improved order accuracy will boost customer satisfaction, increase customer retention, and result in more positive reviews. Rather than investing in pricey kitchen display systems, you can install a simple, compact printing system, while still gaining all the value of online ordering.
Online ordering will offer you an opportunity to expand your service area and reach new customers that are looking for the convenience of ordering anytime, anywhere through their laptops or mobile devices. This is especially helpful if you are looking to utilize third-party online ordering services. These often have native users that can be introduced to your restaurant when they use the app. Third-party services can help you reach new customers and market to them. By meeting this demand, you can grow your customer base, build customer loyalty, and keep them coming back for more.
Boost your restaurant's online ordering efficiency
Receiving orders from third-party sites and sending them to the kitchen can still be a pain point for some restaurants—especially if you work with more than one-third party service. Disorganization can disrupt your operation in severe ways. If you’re relying on outdated services like email to receive orders from several different applications, you are asking for problems.
Sometimes customers can enter in multiple orders, or one or more employees may be assigned to communicate orders to the kitchen by entering them into the POS system. Processes like these require time and effort, and errors can still occur when orders are transferred between front- and back-of-house staff.
Installing CloudPRNT streamlines the process by sending all of your online orders directly to the kitchen printer. Once there, staff can receive the orders, along with any instructions and modifiers, and begin preparation immediately. CloudPRNT (especially when paired with peripherals like the mC-Sound buzzer) streamlines the ordering process, speeding up service and satisfying customers.
What is CloudPRNT:
CloudPRNT is an innovative technology that enables users to print to Star printers directly through a cloud service. CloudPRNT works with the online ordering service to store and create print jobs, and to communicate the status with the printer. Cloud PRNT is compatible with third party online ordering and delivery providers, such as DoorDash, UberEats, Postmates, Seamless, and GrubHub. Once an order is received, it will be sent directly to the Star printer and your kitchen staff, expediting order prep. Additionally, with CloudPRNT, restaurants can eliminate the need for an extra tablet just to send the incoming online order to the printer.
CloudPRNT is offered by Star Micronics, a leading supplier of high-quality, feature-rich technology hardware solutions and services. Star Micronics America is committed to offering truly innovative products that address the needs of restaurant owners. Our experts have a deep understanding of the hospitality industry and can assist business owners with identifying the right solutions for their business.
Contact us for more information on how you can boost your bottom line and increase loyalty with CloudPRNT from Star Micronics.
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.