Star Micronics would like to thank all of those who visited us at NRF Big Show 2016! We had an amazing time interacting with our customers and partners, building new relationships, and sharing information on our newest products and technology. We’d like to share some of the highlights from the show for anyone who might have missed it.
For Star, trade shows are a way to connect with our customers and partners on a more personal level. We were fortunate enough to have not only a number of partners featuring Star products in our booth, but all over the show floor. With both traditional POS and new mPOS technology and solutions being displayed, Star was able to reach a wider audience and show off both our classic, and our most innovative solutions for the POS and mPOS technology industry.
Our new all-in-one POS solution, the mPOP, was the star of our show this year! The mPOP, Mobile Point of Purchase, is Star’s first hybrid for tablet POS that combines a cash drawer and printer peripheral. Along with the number of mPOPs showcased in our own booth with our partners’ software and tablet mounting cases, we found them across the entire show being featured at Intel, Microsoft, MagTek, Celerant, Armor Active, and more!
For the first time, Star Micronics showcased our newest POS thermal receipt printer, the TSP143III, at NRF 2016! Star anticipates the TSP143III to be one of our hit products of 2016. The POS thermal receipt printer is perfect for retail and hospitality with simple “Push ‘n’ Connect” WPS set-up, WLAN connection, USB power source for tablet or mobile device charging, high-speed printing, and tons of other great features.
Star Micronics is also expecting big things for AllReceipts in 2016! From Star Micronics Cloud Services, AllReceipts is a free digital receipt solution available on all Star Micronics printer models. With complete demos and free giveaways, people flooded the AllReceipts stand to learn more about how to digitally manage their receipts.
Star Micronics also had the pleasure of welcoming our Latin America team to the show. It was a great opportunity for us not only to connect with our own team, but to meet the many partners and customers that they have been working closely with as well.
Overall, it was the wonderful combination of our customers, partners, and our own Star Micronics team that helped to make NRF 2016 a successful show. Thank you again to everyone who attended and we look forward to seeing you all next year!
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.