Helping your customers accessorize their point of sale and business management systems can be fraught with complications. Whether you are a reseller equipping customers with bundled, out-of-the-box solutions or an ISV striving to integrate your software with the right accessories in order to gear business owners with every tool they need to be successful, point of sale accessories aren’t a walk in the park.
Good news: it doesn’t have to be this way. With the right vendor partner, navigating point of sale accessories can be nearly effortless.
Read on to explore four things to look for in a POS vendor partner – or download the full eBook to discover all six.
One Point of Contact for Support and Maintenance
Organized communication is key to a successful vendor partnership; communication with a partner without a primary contact can lead to confusion and endless headaches as there may be different contacts for support and maintenance. With the right partner, you can have a single point of contact, meaning a single call for support and maintenance as well as integration support. This will streamline and expedite support and maintenance efforts, as well as keep your inbox clutter-free.
Having a single point of contact can also help strengthen the relationship between you and your vendor partner. When communication is tangled with multiple points of contact, it can cause frustration on both ends. One point of contact will simplify communication, making it a more pleasant experience that both you and your vendor partner will look forward to instead of dread.
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Seamless and Reliable Integration
Much like a single point of contact, ISVs should look for a vendor partner who provides one-time integration. Why? Because multiple integrations and limited peripherals will make integration an inefficient and tiresome process, leading to issues such as:
- Indefinite downtime
- Unproductive employees
- Dissatisfied customers
Seamless and reliable integration with the right vendor partner will ensure obstacle-free business operations. In fact, the best vendor partnership allows one-time integration with your software and grants you access to their entire line of hardware and peripherals. By doing this, ISVs can reduce the headache of managing multiple integration partners for hardware and accessories, making the process simple and easy.
Thorough Product Testing and Competitive Pricing
Needless to say, it’s not a good idea to choose a vendor partner who hasn’t thoroughly tested their products. Thorough product testing ensures that all products perform well under high-volume use. Without this assurance, you risk integrating technology that won’t perform for your customers, which would reflect negatively on your business. Thorough testing results in impactful features like cloud
printing, and insect- and water-proof designs that will be more worthwhile than untested products.
Having multiple pricing options from your vendor partner is also crucial so that you can offer the best value to all of your customers. Every customer has unique needs and a specific budget, so it’s important that you can provide the tech solutions they’re looking for at the right price. With various competitive pricing options from your partner, you will:
- Increase customer satisfaction
- Stay competitive in the market
- Attract more customers
Star Micronics POS Accessories
Star provides a full range of POS accessories for receipt printers, cash drawers, tablet POS, self-service kiosk printers, portable printers, and more.
The Flexibility to Purchase Accessories Bundled or Unbundled
Each customer you serve will be in a different stage of their business; some will need more accessories while others may only need a few.
For ISVs and resellers, offering your customers the option to purchase accessories now or later is crucial; customers not ready for certain accessories may become unhappy when they’re forced to purchase them in a bundle instead of separately as they need them.
Choosing a vendor partner that offers both bundled or unbundled options lends versatility to your own business that you can then offer your customers. Bundled accessories may result in a onetime purchase; with unbundled capability, you can work with customers longer. This will allow you to optimize revenue streams with new customers and sell deeper into existing customer accounts.
Want to discover the final two things to look for in a POS vendor partner?
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.