At Star Micronics, we’ve been innovating POS tech customer engagement solutions for years as an innovation hub for POS.
Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.
PromoPRNT as an Innovative Location Marketing Tool
- PromoPRNT is a new service available to Star Micronics Cloud–registered members that empowers retailers to create printed promotions in addition to receipts.
- PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
- Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.
Mobile In-Store is Catching On
According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.
Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.
Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.
Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.
In-Store Mobile Experience Trends
Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.
Digital Signage that Combines Mobile Loyalty with Digital Displays
With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.
Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.
In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.
Kyle Lauber, the Marketing Coordinator at Star Micronics. Kyle has been in the industry since 2017 and has touched many areas of the business. He started out writing blogs, social media posts, and webpages for Star Micronics. Since then, Kyle has become a member of RSPA’s STS Committee, began setting up Star’s trade shows, and took on the role of product champion for Star Micronics Cloud Services, mUnite stands, and POSShield sneeze guards.