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If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer. Label printers give SMB retailers the ability to print price tags, labels for online orders, shelf tags and even labels with your logo that help brand your business.
If you’re in the market for a new printer, choose one that can work double duty for labels and receipts. Not convinced? Here are three reasons why you should be:
Improved Customer Service
The holiday shopping season is upon us, and according to a survey conducted by the National Retail Federation, people will spend an average of $967.13 this year. Buy online pickup in store is hugely popular, with more than 49% of the people surveyed saying they would take advantage of this option. The pickup counter is going to be busy, so using printed labels instead of a receipt taped onto a bag or box helps speed up customer service by cutting down the time it takes an employee to locate an order.
Stores using a label/receipt printer combination can produce proof-of-purchase labels for bag-free shopping as well as labels for returns that help store associates return products to inventory more easily and accurately — something they’ll especially appreciate after the holidays.
Labels and receipts take the guesswork out of determining where your customers purchased something. These small takeaways should be a consistent extension of your brand.
Your store’s logo, address, phone number and website can be added to the label template, so each label is easily identifiable. A customized label is an advertising opportunity that helps drive new and repeat business to your store. Using Star Micronics Cloud Services you can easily customize your receipts and get the most out of your printer.
Label printers also have templates for customized receipt printing, so your store’s branding is cohesive. Every receipt should be customized with your store’s logo, brand messaging, website and tag line so people can easily see where it came from.
Increased Operational Efficiency
Mobile label printers can be used anywhere on the sales floor to print product labels, shelf tags and price tags for new products or markdowns. A mobile printer eliminates added back and forth to the point of sale terminal to print labels, so restocking and display changes can be done quickly.
An example is the Star Micronics’ SM-L300 portable receipt printer, which doubles as a fully integrated label printer for retail store, restaurant, delivery and warehouse applications. The SM-L300 supports thermal receipt paper and lined or linerless MAXstick label paper, making it the perfect mobile label printing solution for any business setting.
Protect your profit margin and inventory by labeling your items properly and displaying the prices. Proper labeling helps maintain accurate inventory counts in the POS system and protects you from pricing errors that can eat away at the bottom line. Many stores are subject to laws pertaining to pricing conflicts. For example, if a full-priced item is accidentally marked 50% off, the retailer to sell the item at the lowest marked price, even if it’s a mistake.
Get the most out of your printer investment with a model that can provide both labels and receipts to increase efficiency and accuracy, enhance customer service and ensure that online orders can be picked up easily.
Kyle Lauber, the Marketing Coordinator at Star Micronics. Kyle has been in the industry for only two and a half years but he has already touched so many areas. He started out writing blogs, social media posts, and even webpages for Star. Since then, Kyle has become a member of RSPA’s STS Committee, began setting up Star’s Tradeshows, and took on the role of product champion for Star Micronics Cloud Services and mUnite stands.