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Easy and affordable solution for in-store digital signage
Somerset, NJ – January 4, 2017 – Star Micronics is proud to announce that Star Cloud Services has added another great benefit to its long list of value-added services: Sophatar® POS Signage™. Star Micronics, together with Sophatar, launch this brand new digital signage service for all Star Cloud Services members. Star Micronics customers can sign-up for this monthly service currently available on the Star Cloud Services dashboard. The service automatically creates in-store digital signage with product recommendations based on the line items of your Star printer receipts.
This monthly service brought to you by Sophatar is available at a low-cost but adds key business solutions that would normally require a long-term contract with expensive upfront costs. With a month to month subscription and a choice of hardware priced in a variety of ranges to meet any budget, this digital signage solution is affordable and cost-effective. Automatic content updates are included with the service resulting in a ‘set & forget’ operation, so your signage doesn’t go stale over time as with other solutions based on a static playlist. If retailers do not have pictures of their products or services, the solution’s engine will automatically retrieve images based on UPC codes and textual descriptions. Content on the signage continuously updates through a networked media player by using a data feed from the retailer’s printed sales receipts already stored through the Star Micronics printer and the Star Cloud.
This solution also allows retailers to display the store’s social media content, such as tweets and Instagram posts, when connecting social media feeds in the Sophatar web console. So when a special is promoted through social media, it will appear on the retailer’s in-store signage as well.
This revolutionary solution will empower retailers to boost in-store sales revenue simply from advertising the great products sold in your store while customers shop!
This new Star Cloud Service is just one of the added benefits to Star printers. Look for more services in the next year. For more information about Sophatar® POS Signage™, visit Star Cloud Services’ website or Sophatar’s website.
Sophatar POS Signage will be on display at the National Retail Federation’s Big Show, January 14-16 2018, Javits Center, New York, at Star booth #2745 and Sophatar booth #1012.
Kyle Lauber, the Marketing Coordinator at Star Micronics. Kyle has been in the industry for only two and a half years but he has already touched so many areas. He started out writing blogs, social media posts, and even webpages for Star. Since then, Kyle has become a member of RSPA’s STS Committee, began setting up Star’s Tradeshows, and took on the role of product champion for Star Micronics Cloud Services and mUnite stands.