Star Spotlight – NRF 2020 Edition: Appetize

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NRF is a wonderful show for multiple reasons – it’s where over 40,000 retail industry professionals gather to share ideas, build partnerships, and experience the year’s latest technology. Speaking of partnerships, one of Star’s favorite reasons for being at Retail’s Big Show is the dedicated time we give to catching up with our many retail software partners.

In today’s blog post, we will explore what one our valued partners, Appetize, is up to in 2020, and how they are working with Star. Learn more about our partnership in the below video interview filmed at NRF 2020 and stay tuned for even more partnership interviews in our upcoming Star Spotlight NRF 2020 Edition blog posts.


What Does Appetize Do?

Since being founded in 2011, Appetize has quickly become the leading enterprise cloud point of sale (POS) and management platform trusted by the world’s highest volume businesses.

Our mission is to enhance the guest ordering experience while making operations more efficient and productive. We provide all the benefits and flexibility of the cloud including easy deployment, scale-up, reconfiguration and upgrade capabilities, with our enterprise capabilities such as centralized management and real-time reporting.

As the technology hub for commerce, we’ve connected our ordering technologies which include POS terminals, handheld devices, self-service kiosks, mobile and online ordering, with best-in-class application and technology integrations. We’ve simplified the transaction process in order to drive financial performance, improve guest experience, and future-proof operations.

Today, Appetize powers many well-known Fortune 500 companies and enterprises to process billions of dollars annually across multi-unit restaurants, sports and entertainment properties, education campuses, convention centers, theme parks, travel and leisure sites, and more. Headquartered in Los Angeles, California with offices across the United States, our team of experts help Appetize users modernize and scale their business.

Source: https://appetize.com/

What are Some of Appetize’s Key Products?

Appetize’s portfolio of offerings is broken down into three categories: Software, Hardware, and Solutions.

  • Software: Appetize’s software solutions “transform the way your staff and guests interact with robust front and back of house software products that solve operational and ordering challenges.” These offerings include: point of sale, self-service kiosks, mobile and online ordering, and back of house management.
  • Hardware: Designed to increase revenue and customer satisfaction, Appetize’s hardware products (including Star) are reliable and industry-leading, and include self-service kiosks, terminals, handheld devices, and more.
  • Solutions: Appetize specializes in offering solutions to quick-service restaurants, traditional restaurants, and retail. These cloud-based solutions help businesses streamline operations and increase profits.

What’s New with Appetize in 2020?

Appetize has been the leader in the enterprise stadium and arena technology market for years. This looks like the technology supporting the ability to feed 20,000 fans a meal within a 20-minute span of time. Now, in 2020, Appetize is taking that experience and extending its enterprise solutions to the multi-unit retail and QSR marketplace.

“We’ve really grown our footprint to have great partners like Star to help enable us and provide us a rock of steady, reliable technology that still innovates and drives forward with the new footprint and the new sleek look and feel, but still the same core reliability. It’s great to be aligned, we love our partnership with Star.” - Brian Whitney, Vice President, Sales, Appetize

Which Star Products Does Appetize Integrate?

Appetize currently integrates the Star Micronics TSP654II, TSP654IISK, TSP143III, SM-S230i, and TUP500.

TSP654II

TSP654II

High reliability and performance
High-speed printing (300mm/s)
Swappable interfaces: serial, parallel, USB, LAN
Bluetooth and AirPrint connectivity available

TSP654IISK

TSP654II

Repositionable, linter-free thermal label solution
Improves order accuracy up to 99%
Liner-free yields 60% more labels per roll than diecut
80mm and 58mm paper support

TSP143III

TSP143III

High-speed printing (250mm/s)
Easy setup across all models
Lightning connection for simultaneous charging and data transfer
Compatible with Star Micronics Cloud Services

SM-S230i

SM-S230i

2-inch portable printer with compact, lightweight design
Bluetooth 2.1 + EDR / USB 2.0 full speed
Barcode/graphics printing supported
Magnetic stripe reader

TUP500

TUP500

Kiosk printer with modular design for easy integration
220mm/s print speed
Adjustable print width (42mm – 82.5mm)
Optional bezel, presenter, large paper roll holder, and more

Stay tuned for our upcoming NRF 2020 Star Spotlights, coming soon. In the meantime, learn more about how Star and our partners have teamed up to provide solutions by browsing our Success Stories.

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