What does Thirdshelf do?
Thirdshelf is a loyalty marketing software for independent retailers that helps to drive sales with customized loyalty programs and automated customer communications. They help these independent merchants grow the value of every customer relationship through analytics and converting transactional data from the point of sale. The Thirdshelf loyalty software is 100% branded to the retailer and is completely digital with no cards, dongles, or extra hardware required.
How is Thirdshelf working with Star Cloud Services?
Thirdshelf and Star Cloud Services have worked together to develop an offering where they can take transactional data from a Star Micronics receipt printer, regardless of the point of sale system that the printer is tied to, and convert data into powerful analytics and automated marketing to bring shoppers back into the store. Through this offering, retailers can create and send personalized email and SMS offers to their shoppers and learn how to accurately measure their customer relationships.
How will Thirdshelf and Star Cloud Services impact the future of retail?
“There’s a big shift happening in retail today,” says Rami Karam, Co-Founder and CEO of Thirdshelf. “Retail is beginning to move away from a transactional-oriented view and more toward a relationship-oriented view.”
Online customer data is very prevalent in today’s retail market, which has previously been less important for in-store shoppers. With more online merchants opening traditional brick and mortar stores, they’re bringing more of this customer data to the forefront of traditional retail. Thirdshelf, teaming up with Star Cloud Services, allows brick and mortar retailers to manage these loyalty programs and marketing through transactional data, just as they would in a digital store.