Star Micronics and Veras Retail to Offer a Simple and Powerful Point of Sale for Specialty Retail

Veras CheckOut for POS and Veras Extend for mobile POS, along with Star’s mC-Print3 printer, enable retailers to conduct effortless checkouts and orders across multiple channels

Somerset, NJ – January 10, 2019 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is proud to announce that Veras Retail, a leading provider of point of sale, inventory, omnichannel execution and CRM software solutions, now supports the new Star mC-Print3 thermal printer. Together, Star Micronics and Veras Retail are providing retailers with a point of sale solution that is designed to complement—not duplicate—their merchandising and ERP systems.

Veras CheckOut for point of sale enables retailers to effortlessly carry out corporate strategies with a powerful pricing engine, enterprise-wide visibility into inventory levels, and the ability to access customer information and orders across channels. With built-in integrations to leading EMV-capable payment solutions, the solution enables retailers to effectively and simply follow PCI standards. It also features a variety of omnichannel “save the sale” capabilities, allowing customers to save items in their online cart and then purchase in-store. Veras Extend for mobile POS uses the same data and business logic as Veras CheckOut, enabling store associates to interact with customers anywhere on the sales floor.

Paired with Star Micronics’ mC-Print3 printer, Veras CheckOut and Veras Extend offer an intuitive user experience and maintenance. The mC-Print3 offers a compact footprint, and is equipped with multiple interfaces and HUB capability, allowing retailers to power their POS peripherals such as customer displays or barcode scanners, directly through the printer.

Veras CheckOut and Veras Extend with Star’s mC-Print3 also come ready-to-use with Star Micronics Cloud Services, including PromoPRNT. PromoPRNT allows retailers to simply create and schedule printed promotions, coupons, surveys, and more. The Star Micronics Cloud Dashboard hosts hundreds of drag-and-drop shapes, icons, and text, along with pre-designed promotion templates. The dashboard also provides customer data for when a promotion is printed or redeemed.

“We are committed to providing retailers with best-in-class store systems solutions that enable them to provide a seamless shopping experience and build better relationships with their customers,” says Rohit Vir, CEO and Founder of Veras Retail. “Partnering with technology leaders like Star Micronics is a key part of our business strategy. We are pleased that our Veras CheckOut and Extend users can benefit from the integration with Star’s mC-Print3 printer.”

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