Star Micronics and LOCFOOD Equip Mexico City Cuisine to Operate at Home & On the Road

Mexico City Cuisine, located in Vista, California, offers full catering services for everything from formal dinner parties and corporate events to casual gatherings and weddings – in addition to having multiple food truck locations. Mexico City Cuisine recently made the switch to Star Micronics’ mPOP™ all-in-one cash drawer and printer peripheral POS system paired with LOCFOOD’s CRAVE Vend mPOS software.

The mPOS bundle provided Mexico City Cuisine with the most practical option for both in-store and off-site locations. The mPOP™ paired with CRAVE Vend software provided Mexico City Cuisine with a mobile solution compatible with the iOS iPad® devices that were already being used for customer transactions. Mexico City Cuisine found the mPOP™ to be the best given its modern, sleek, all-in-one design, and its simple Bluetooth connectivity set-up. What’s more, CRAVE Vend mPOS software paired perfectly with the solution to create a complete mPOS package, allowing Mexico City Cuisine to use the solution in any of its various locations.

 

MexCityCuisineLogo3 “Star Micronics’ mPOP™ is the perfect solution for us at Mexico City Cuisine,” says Leo Garcia, owner of Mexico City Cuisine. “The all-in-one, compact design of the mPOP™ paired with the CRAVE Vend mPOS software allows us to use the same POS system in both our store and food truck locations with zero inconvenience.” 

 


“CRAVE Vend originated from seeing Mexico City Cuisine employees use iOS devices in their daily transactions,” says Thuc Luu, Founder of LOCFOOD, Inc. “We are so pleased to have been able to design a full mPOS software to be used with tablet and other mobile devices, and to work with Star Micronics to create a full mPOS bundle that is easy-to-use for retailers and restaurateurs.” 

 

 

Download the full case study here: Star_Mexico-City-Cuisine_case-study

Enter the World of mPOS

Initially embraced by small merchants for credit card transactions, mobile point of sale (mPOS) has exploded into a billion dollar industry offering both software and hardware solutions for retailers and merchants of all sizes. Improvements to wireless communication such as WiFi and Bluetooth have also made it easier to host mPOS solutions within a brick and mortar location. By replacing traditional stationary cash registers and PC operated cash wraps with space saving mPOS solutions, retailers are allowed to physically disconnect their devices from the store counter to complete the transaction with the customer anywhere in the store.

The transition from a traditional POS to an mPOS also signals a shift in the way people are paying for their goods. As more people use credit card or other forms of payments such as mobile payment apps, NFC, bitcoin, etc., there is less emphasis on cash. However diminished, cash cannot be ignored because people still use hard currency to pay for goods and services. So how can we make cash mobile?

At Star Micronics America, we have created solutions to mobilize cash by making cash management more accessible through a variety of communication options. With the ability to communicate via standard wired printer driven interface or Star’s DK-AirCash wireless option for Ethernet, Bluetooth 2.1 or MFi certified Bluetooth communication; Star’s SMD2 cash drawers offer a complete and secure currency solution. Star’s DK-AirCash wireless option allows the cash drawer to operate without being physically connected or wired to other peripherals. For instance, you can initiate checkout by taking cash payment and printing the customer’s receipt from the sales floor. Then staying engaged, walk the customer over to the cash drawer to get their change and complete the transaction without having all of the devices physically connected.

While we want to disconnect devices from traditional stations, we do not want to visually disconnect the devices from the store. As a result, Star released white color options on select TSP100 and TSP650II printers for use in an mPOS environment. With clean lines and smooth white tone, Star’s white printers match the look of tablets and other mobile devices commonly used by retailers operating in a mobile point of sale environment. Sleek and sophisticated, Star’s white printers can be prominently displayed without creating disconnect from the store’s brand and visual identity.

Whether if you are ready or not, the era of mPOS is here to stay. Maximize your retail space and engage your customers with mobile technology. We have more innovative technologies on the way so stay tuned to Star and keep pace with the new era of mobile point of sale.

Mike-Hanson_LI

Mike Hanson, Vice President Star Micronics America Inc.

Finding your mPOS

Buzzwords such as “showrooming” and “webrooming” have been keywords associated with the mPOS trends in retail and hospitality. As the adoption of mobile devices rise, customers are embracing the BYOD culture and bringing their personal mobile devices into their favorite retail stores when they shop. Rather than fighting the customers, retailers are now embracing mPOS and creating a more mobile friendly environment for their patrons. Many merchants have upgraded their infrastructure to provide free WiFi to encourage their customers to shop with their mobile devices. Many retailers and hospitality providers are also jumping in on the action by leveraging technology to close the service gap. “Clienteling” is now the buzzword that trumps “showrooming” and “webrooming.”

The best definition of clienteling was summarized by RedPrairie as:

clienteling

As a result of clienteling, many retailers and hospitality providers are turning to mPOS technologies to better engage their customers in-store. By engaging customers on the same platforms and devices, the salesperson can provide individualized shopping experiences for each customer based on their preferences.

When choosing an mPOS solution, both software and hardware considerations must be taken to ensure the solution fits the store’s business objectives and its physical infrastructure. While mPOS software can be implemented on an application level, choosing matching mPOS hardware can present a challenge. For instance, the mPOS hardware in question must be coordinated with the IT infrastructure of the store. The mPOS hardware must also be compatible with the platform and mobile devices used by staff and even the customers. To further complicate things, the mPOS hardware must not only be integrated with the mPOS software but it must be physically integrated into the layout of the brick and mortar store.

Help is on the way! At Star Micronics, we understand your concerns. To help simplify the process of successful mPOS integration, we have come up with a free white paper for download on our website to help retailers and hospitality providers choose the best receipt printers for their mPOS solution.