Since early 2020, businesses worldwide have been struggling to cope with the effects of the coronavirus pandemic, and the restaurant industry is no exception. For many restaurateurs, this meant adjusting and changing their everyday business operations to generate new revenue and help their staff and customers feel safer. For some, adjusting has not been as easy leading to temporary and in some cases permanent closures.
Restaurateurs, faced with the same challenges as last year, are seeking to remain as profitable as possible in an industry that may need to re-invent itself once in-person dining returns. Successful restaurateurs are uncovering new and inventive ways to wait out the storm, such as utilizing innovative technology-based solutions.
With restrictions on indoor dining, many restaurants have leaned on outdoor dining, drive-thru, and online ordering service. However, businesses without a patio, drive-thru window, or an online ordering system found themselves unable to compete. Because of this, they turned to online ordering and curbside pickup services. Traditionally, curbside pickup staff would approach cars in the parking lot to take orders, process payments, and then hand-deliver the food to the car when it was ready. Customers who opted to order ahead of time would call the restaurant’s landline and show up curbside to collect their order.
While these methods are great in concept and may have sufficed pre-pandemic, they are not holding up today. Staff taking orders and processing transactions from window to window are risking their own health as well as the health of everyone else in the curbside pickup queue. Additionally, suppose customers place a curbside order and call again when they arrive. In that case, the restaurant will quickly become flooded with calls and leave customers waiting with a busy dial tone. No one wants their customers and staff frustrated.
Restaurateurs continue to be nimble and creative by searching for solutions that cater to the current environment by turning to solutions like UBMe. A social, mobile tech company, UBMe uses patented communication technology to help businesses better connect to, transact with, and understand their customers. UBMe offers a free app that allows local users to discover and interact with businesses such as restaurants.
The app gives restaurateurs the ability to remotely communicate with customers via live chat for curbside pickup services. This not only cuts down on communication frustration, it also cuts down unnecessary contact between staff and customers, making the interaction safer for everyone. Customers simply need to download the app and stay inside their car while making or picking up a curbside order.
Paired with a Star Micronics printer, the most efficient printer capable of printing orders that come through UBMe’s platform, orders placed via the app will be printed automatically for immediate preparation. Starting with a 30-day free trial and one-time fee to purchase a printer from Star, restaurateurs can discover for themselves the benefits of implementing UBMe’s technology. After the free trial, restaurateurs are charged a flat 5% commission on each order from the app to cover the subscription cost. Restaurant owners can also pass this cost down to their customers with a small upcharge per order and use the UBMe platform for free.
Star Micronics Restaurant POS Solutions
Star Micronics has what restaurants need to run smoothly in the front- and back-of house.
The first key benefit of implementing UBMe’s technology is ensuring the safety of both restaurant staff and customers as it limits direct
contact and thus the transferring of harmful pathogens. It also gives restaurateurs full control of the environment inside and around their business, reducing movement in and out of the building and cleaning up clogged phone lines.
With printers from Star Micronics, ordering and order fulfillment processes are streamlined along with in-house delivery. UMBe aims at making this process more efficient and affordable by giving businesses online ordering capabilities on their own website. This offers an affordable alternative that doesn’t cut deep into restaurant margins.
To discover the full benefits of the solution, download the free case study now.
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.